"Game themes: love pirate or medieval. Hate zombie/horror. To prove my stubborn taste I played one. Unexpectedly it was a blast! Who knew?"

Board game customers buy other stuff too.  These customers already proved they are nearby, plus have money and time.  Give them an extra reason to stop at your store too.  We recommend you give them a unique deal, with the type of ad specifically designed to attract people who play board games.

You didn't have to pay for 100,000 magazines, but you are still getting a pricing discount.  The magazines delivered to the local game store are customized toward them.  And that means you benefit also.  The game store will love you because you will offset their costs and they will refer business to you anyway.

Spend only hundred of dollars for a 1/2or full page ad.  Get yourself noticed by 1000s of potential customers.  Calculate how many new customers it will take for you to pay for your ad.  Then remember you get a chance with those same new customers to turn them into your own repeat customers.  It works!